Please mention the photo credit (see image caption)

The latest bag from FREITAG isn’t quite ready yet. Because we’re asking design-savvy DIY bag makers to provide the creative input needed to assemble and finish the new F740 SONNY SY and F741 MIAMI VICE SY. They can add their personal finishing touches onsite at FREITAG’s Grüngasse Store in Zurich, or virtually via video call.

“You gotta make ‘em yourself!” Usually, you’d have simply picked out your unique bag and be done. But now, at the FREITAG Yourself Station in Zurich, the bag makers hand the responsibility for the design of these two new models to their future owners. F741 MIAMI VICE SY is a multi-colored reinterpretation of the classic FREITAG shopper with an exclusive additional pouch. And F740 SONNY SY is a more compact version of the same, with eleven instead of twenty liters capacity.

“The same”, of course, is never entirely accurate when you’re talking about FREITAG one-offs, least of all the two new models at the Yourself Stations. With these, you choose your favorite bag body, a pair of perfectly matching handles, and an additional pouch, available in all the colors of the tarps covering the trucks that ply Europe’s transit routes. Once you’ve finished picking out the pieces for your bag to suit your own theory of colors, the store crew gets to work on-site with their sewing machines.

Starting now, the new Yourself offer is available on-site, with no need for a reservation, at the FREITAG store Zurich Grüngasse. You can also reserve a video call slot to make your bag online. For international shipping, you can book a slot at the FREITAG Store Grüngasse in Zurich.

F742 JULIEN SY – FUNCTIONS AND FEATURES
The medium-size FREITAG tote bag, which also functions as a backpack, in the exclusive select-it-yourself version with an additional pouch.

• the bag body and handles, made from a wide variety of plain-colored, discarded truck tarps, can be selected as you wish
• select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.
  Price: CHF 220 / EUR 220 / JPY 36,200 / THB 9,900 / CNY 1,850 (plus shipping costs)
  Dimensions: 370 × 110 × 420 mm (L × W × H)
  Volume: 22 liters
  Launch: July 3, 2024

F741 MIAMI VICE SY - FUNCTIONS & FEATURES
The classic FREITAG shopping bag in the exclusive Select-It-Yourself version with additional inner pouch:

• Make your choice for the bag body and handles among a wide variety of plain-colored, discarded truck tarps.
• Select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 170.- / EUR 160.- / JPY 26,400 / THB 7,400 (plus shipping costs)
Dimensions: 330 × 160 × 400 mm (L × W × H)
Volume: 20 liters
Launch: May 24, 2023

F740 SONNY SY – FUNCTIONS & FEATURES
The all-new, slightly smaller, 11-liter version of the classic FREITAG shopping bag with an additional inner pouch is waiting for you to put it together.

• Make your choice for the bag body and handles among a wide variety of plain-colored, discarded truck tarps.
• Select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 150 / EUR 140 / JPY 23,400 / THB 6,500 (plus shipping costs)
Dimensions: 270 × 160 × 280 mm (L × W × H)
Volume: 11 liters
Launch: May 24, 2023