Please mention the photo credit: FREITAG

Tokyo, August 2025 – The Zurich-based bag makers known for their one-of-a-kind products made from upcycled truck tarpaulins since 1993, is excited to announce the launch of a special FREITAG Mini Market Pop-Up at the iconic Dover Street Market Ginza.

From August 8 – 24, FREITAG transforms a space on the 5th floor of the concept store into a mini market. Inspired by a fresh fruit supermarket, the scenography is built around a reused shelving system, creating an authentic atmosphere that reflects the brand's commitment to circularity and resourceful design.

Visitors will have the opportunity to browse a range of individual FREITAG bags and backpacks. Each product is a one-off piece, cut from different used truck tarps, ensuring that no two items are alike.

This unique pop-up brings the functional and individualistic spirit of FREITAG into the world of Dover Street Market, a retailer celebrated for its curated, avant-garde mix of high fashion and streetwear, and its immersive, art-driven installations. It’s a meeting of two brands that champion originality and a strong design ethos.

Concept and store design: FREITAG lab. ag

FREITAG Mini Market Pop-Up
Dover Street Market Ginza, 5th Floor
Dates: August 8 – 24, 2025
Address: Ginza Komatsu West, 6-9-5, Ginza, Chuo-ku, Tokyo 104-0061, Japan
Opening Hours: Monday - Sunday, 11:00am – 8:00pm

ABOUT FREITAG
FREITAG makes bags and accessories from used and, increasingly, circular materials. The products are robust, functional everyday companions that, thanks to a range of repair and exchange services, can expect an even longer, more fulfilling life. FREITAG has its headquarters in Zurich-Oerlikon and runs 30 FREITAG Stores worldwide, four are based in Japan. www.freitag.ch | @freitaglab #frtg

ABOUT DOVER STREET MARKET GINZA
Dover Street Market Ginza: The London-based concept store, directed by Comme des Garçons' Rei Kawakubo, is created by the theme of "Beautiful Chaos." The store features not only all Comme des Garçons brands, but also a unique selection of a variety of brands, from maisons to streetwear. Each floor is filled with sculptures, artwork, photography, and objets d'art, stimulating the senses.
ginza.doverstreetmarket.com | @doverstreetmarketginza #doverstreetmarketginza