Please mention the photo credit (see image caption)

FREITAG has gone to great lengths to give a classic bag profile a full-on broadside. And, with a decidedly tongue-in-cheek special edition, launches the landscape-format F260 MIAMI WIDE shopper.

Minimalistic and expressive, with a single main compartment and two handles. In other words, a reduction to basics. That's the credo FREITAG follows with its shoppers. The latest model, F260 MIAMI WIDE, distills this simple design language into an eponymous landscape format. With its extra-wide silhouette, the shopper contrasts starkly with conventional, classic shapes. And it's not just the bag that's got wider—the FREITAG label has followed suit.

Whether it's 36 neon tubes, 17 telescopes, or sets of flippers for the extended family: F260 MIAMI WIDE is the long-awaited shopper for long-format items. And whether there've been no other solutions to date is of secondary importance. Because there's no doubt the WIDE edition of the classic FREITAG shopper is a confident, bold statement against monotonous bag shapes. Absurdly spacious, versatile, and subtly irritating.

Despite its departure into distortion, FREITAG remains true to its principles. In other words: Every bag is a one-off, made from discarded truck tarps. Additionally, the shopper is foldable and incredibly robust. The F260 MIAMI WIDE special edition takes its place alongside the classic, portrait-format F52 MIAMI VICE and the almost square compact version F250 SONNY, which means that FREITAG now offers the perfect tarp shopper for every need.

Available from April 2, 2025 at all FREITAG Stores, selected retail partners and at freitag.ch.

F260 MIAMI WIDE
The far and wide one-off FREITAG shopper, made from used truck tarps, has tons of room for landscape-format items and even a label that's gone wide.

• every bag is an upcycled one-off
• foldable to save space
• robust, resilient and durable
• with an extra-wide FREITAG label

Launch: Wednesday, April 2, 2025
Dimensions: 20 x 6.5 x 12.6 inch (L x W x H)
Volume: 30 l
Weight: 585 g
Price: CHF 140 / EUR 140 / GBP 125 / USD 160 excl. TAX / JPY 23,000 / CNY 1,180 / KRW 208,000

The animations were created by Basel-based media artist Dirk Koy, whose work explores the intersection of real and virtual environments. They’re based on pictures by Oliver Nanzig and Simon Habegger and visually pick up on the characteristically distorted silhouette of F260 MIAMI WIDE.

Dirk Koy
Vimeo highres movie 1 download here.
Vimeo highres movie 2 download here.