Play Video 00:00:00
COMEBACK, LIGHT ON YOUR SHOULDER
From then to now: F171 LAURA is back. Launched in 2003 and retired in 2011, this shoulder bag is making a major comeback 15 years later. Right in the middle of the early-2000s aesthetic wave currently spilling through the world's big cities. Right into the hearts of urban individualists hunting for something truly unique. And right into your boldly colored, happily uncompromising everyday life.
VERSION 1.1
The updated F171 LAURA is a bit more minimal than the original and comes with a longer, sturdier strap. Thanks to that, you can also wear it crossbody, not just casually over your shoulder. In other words: Version 1.1 works with pretty much every bag-wearing preference out there.
What stays the same: every bag is one of a kind, made from used truck tarps in the best colors Europe’s transit routes have to offer.
F171 LAURA
The ultra-individual shoulder bag made from used truck tarps – with crossbody mode and seriously refreshing retro vibes.
Play Video 00:00:00
AS ONE-OF-A-KIND AS YOU
F171 LAURA puts your individuality front and center. Every bag is one of a kind, available in the coolest colors Europe’s transit routes have to offer. Its signature silhouette brings aughts-style flair to the urban jungle and it-girl energy to those classic elevator selfies.
FEMININE VERSATILITY
With F171 LAURA, FREITAG, for once, leans into a more feminine aesthetic. This upcycled shoulder bag has room for the essentials and comes with plenty of attitude. And it's a quick-change artist too: thanks to its comfy, flexible strap, you can turn it into a crossbody bag in seconds.
THE FREITAG EQUATION
Used truck tarps + discarded car seat belts = tough FREITAG bag. Rugged materials + repair-friendly design = long-lasting F171 LAURA. See? As always with FREITAG, tomorrow is just as much a part of the equation as yesterday and today.
THE STORY OF THE TWO LAURAS
There's a second Laura in the FREITAG universe: the flawlessly style-savvy captain in charge of our Flagship Store Zurich. She's where the F171 LAURA comeback begins. Because she rediscovered the long-forgotten model at one of our bag swap events.
Since then, the two have only existed as an inseparable duo, and human Laura was constantly being asked whether FREITAG could please bring back bag Laura.
So we did. And because it's such a good story, we've made Flagship Laura the face of our campaign. Together with nine other Lauras and one Laurin. No joke.
