SHAPING SHADES OF BLUE
FREITAG and Études Studio have teamed up for an exclusive collaboration. The limited edition drop brings together our know-how in upcycling used materials into functional design with the bold graphic edge of the Paris-based fashion label.
Together we've reimagined the iconic F41 HAWAII FIVE-0 messenger bag. Each one-off is made from used truck tarps in selected shades of blue — Études Studio's signature color — and printed with their iconic stars. Finished off with a fun logo hack, the bag fuses both brand identities into a single, one-off bag.
TWO FORCES, ONE VISION
Loved and coveted by creatives all over the world — that goes for both Études Studio and FREITAG. Now, we've joined forces to create a special messenger bag.
The F41-E HAWAII FIVE-0 is available in a limited edition — in selected FREITAG stores, at the Études Studio flagship in Paris, through selected partners and online at freitag.ch.
F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O F41-E HAWAII FIVE-O
AURÉLIEN ARBET, CO-FOUNDER AND CREATIVE DIRECTOR, ÉTUDES STUDIO
«THIS PARTNERSHIP JUST MADE SENSE — INSPIRED BY THE OPEN, URBAN ENERGY OF THE PEOPLE WHO CARRY FREITAG BAGS EVERY DAY.»
GIULIA CHÉHAB, HOLISTIC DESIGNER AT FREITAG
«EACH ONE OF THESE UNIQUE SPECIAL EDITIONS CARRIES TRACES OF ITS FORMER LIFE ON THE ROAD PLUS THE UNMISTAKABLE DNA OF BOTH BRANDS.»
BLUE TARPS, WHITE STARS
This collab is a fresh take on our iconic F41 HAWAII FIVE-0 messenger bag.
Each one-of-a-kind piece is made from used truck tarps in varying shades of blue — Études Studio’s house color — and screen printed in a Zurich studio with their signature stars. Each bag also features a playful logo remix: Études Studio's unmistakable «É» meets the black FREITAG logo in one shared design.
ABOUT ÉTUDES STUDIO
Founded in Paris in 2012 by Jérémie Egry and Aurélien Arbet, Études Studio blends fashion, art and publishing. With a culture-driven approach, the two creative directors have carved out a unique space in the fashion world. Deeply rooted in the creative scene, Études Studio builds buzzed-about collections and collabs with top-tier brands.
FREITAG and Études Studio share a similar story — one built on individuality and strong roots. In view of the multiple shared values, it felt like the right time and opportunity to team up and create a unique bag together.
#FRTG #ETUDESSTUDIO
