F52 MIAMI VICE
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The F52 MIAMI VICE bag is a small piece of Swiss design history: in 1996 the Swiss supermarket chain Migros copied the FREITAG (also means Friday in German) bags and called them «Donnerstag» (Thursday).
The mass retailer provoked an unintentional wave of protest in the media with these non-original copies. The result: They were all removed from the range shortly afterwards. «If you copy our bags, then we’ll copy yours» was what the Freitag brothers said to themselves and celebrated their revenge with the launch of the F52 MIAMI VICE - the rainproof shopping bag made from recycled truck tarpaulin.
Available at all FREITAG Stores, selected resellers, and at freitag.ch.
Design: 1996
Dimensions: 330 × 160 × 400 mm / 13.0 × 6.3 × 15.7 inch (l × w × h)
Volume: 20 liters
Price: CHF 140.– / EUR 140.– / GBP 125.– / USD 160.– excl. TAX / JPY 23'000.– / CNY 1’180.– / KRW 208’000.–
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