Please mention the photo credit (see image caption)

FREITAG instills law and order: Coins from Pre-Euro times, coupons from shops that probably closed in the nineties, embarrassing polaroids you just can't burn, divorce papers, replacement buttons or tools for self-assembly furniture you might need in the distant future – all this is the main cause for messy drawers.

The new FREITAG orderlies are the perfect answer to this dirty problem: BLAIR, SERENA, CHUCK and DAN are the F-antastic four, differently sized pouches with the colorful zippers for a cleaned-up life.

A life in order: Already before the latest members of the FREITAG family became orderly storage pouches, they were trucks, patiently waiting in line in front of the Gotthard tunnel. Now their different sizes are helping you make room for friends in your bath, office, or the cellar or to clean up your secret drawers – by actually putting things in order, or at least by hiding the chaos behind colored zippers. Tested and trusted: These pouches work. For life. Clean up your mess and clean up your act.

For the first time there is no collector's craze in buying a whole load of FREITAG products at once. On the contrary: Buying a stack of pouches indicates whatever messy collection you might have is about to be put in order thanks to BLAIR, SERENA, CHUCK & DAN.

F05 BLAIR
The smallest individual recycled pouch with colored zipper for small change, good coupons, tight hairpins, strangers' business cards and anything else jingling in jacket and pant pockets.

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

F06 SERENA
The longish, smallish, individual recycled pouch with colored zipper for markers, lipstick and powder, nails and nail polish, scalpels, bowie-knives and anything else that's longer than wide.

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

F07 CHUCK
The pretty big, individual recycled A5-pouch with colored zipper for post cards, playing cards, deodorants, fake passports and anything else lying around in bottom drawers.

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

F08 DAN
The big, individual recycled A4-pouch with colored zipper for conditioners, bicycle tubes, divorce papers and anything else lying around.

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

F05 BLAIR
Launch: October 4, 2012
Dimensions: 125 × 85 mm, 4.9 × 3.3 inch (l × w)
Volume: See video
Price: CHF 40.– / EUR 40.– / GBP 36.- / USD 45.– excl. TAX / CNY 340.– / JPY 6'600.– / KRW 60'000.–

F06 SERENA
Launch: October 4, 2012
Dimensions: 190 × 95 mm, 7.5 × 3.7 inch (l × w)
Volume: See video
Price: CHF 45.– / EUR 44.– / GBP 40.- / USD 50.– excl. TAX / CNY 380.– / JPY 7'400.– / KRW 66'000.–

F07 CHUCK
Launch: October 4, 2012
Dimensions: 245 × 175 mm, 9.6 × 6.9 inch (l × w)
Volume: See video
Price: CHF 50.– / EUR 50.– / GBP 45.- / USD 55.– excl. TAX / CNY 420.– / JPY 8'200.– / KRW 74'000.–

F08 DAN
Launch: October 4, 2012
Dimensions: 350 × 250 mm, 13.8 × 9.8 inch (l × w)
Volume: See video
Price: CHF 60.– / EUR 55.– / GBP 50.- / USD 65.– excl. TAX / CNY 500.– / JPY 9'900.– / KRW 90'000.–

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