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Yesterday's off-cuts, today's bag decor: meet the Lucky Trucking Charms from FREITAG

FREITAG Lucky Trucking Charms add a tad more individuality to your gear: the one-offs made of used truck tarps will customize anything that can't escape in three seconds flat. But for FREITAG, these tiny hangers-on are more than a love letter to Europe’s truck trash: The Zurich bag-makers have found a smart way to reuse production waste even more consistently.

FREITAG doesn't do hype. And it doesn’t like leftovers either. Thanks to the Lucky Trucking Charms, production offcuts are getting a second life—and short-lived bag bling is getting a timeless upgrade. These small, colorful one-offs made from used truck tarps brighten up bags and backpacks—whether they're FREITAG or not—as well as keys, bikes, Christmas trees, belts and whatever else you can think of. Use them solo or as part of a combo with other favorite trinkets.

Kicking things off are four models, each with its own personality, and all hanging on in there. Three of them, F210 AUTOBAHN, F211 DICE and F212 FACE, are inspired by the dangling rear-view mirror mascots from trucker culture and are available in limited numbers. They're joined by the F213 MINI MESSENGER, a tiny tribute to the classic FREITAG bag. Probably the world's smallest messenger bag, it even has a bit of storage space—enough for earbuds, gums, or a dog poop bag. It loves to dangle from bags and keychains, but also makes a fun addition to freelance pants pockets. For an extra dose of FREITAG love.

«At FREITAG, the mindful and resource-efficient handling of materials is the starting point for product development. Our charms are created directly from the colourful tarp remnants that are left over after cutting our bags. We hand-select the most beautiful pieces, punch them out, and create new mini-one-offs. Since every tarp carries its own story from Europe's highways, no two charms are alike», explains Anne Bachmann, Holistic Designer FREITAG.

Available at all FREITAG Stores, selected retail partners and at freitag.ch.

F213 MINI MESSENGER
Charm and mini pouch in one: this tiny tribute to the classic FREITAG messenger bag pretties up everyday things and carries your little essentials.

• Micro-pouch with Velcro closure
• For earbuds, keys, a lighter, loose change, etc.
• With adjustable nylon cord and key ring, for secure attachment to bag handles, belt loops and any kind of carry-on
• Can be paired with F232 MO to make a handy neck pouch
• Made from used truck tarps (cutting scraps from FREITAG bag production)
• Each piece a one-off

Launch: November 5, 2025
Dimensions: Mini pouch: 85 × 70 × 25 mm (L × W × H) / 3.35 × 2.75 × 1 in (L × W × H)/ Key ring (diameter): 32 mm / 1.26 in
Volume: 0.05 l
Price: CHF 45 / EUR 44 / GBP 40 / USD 55 excl. TAX

F210 AUTOBAHN
The habitat of our favorite material and a road-sign classic: a pendant for when you need (even more) individuality.

• Adjustable ball chain for secure attachment to bag handles, backpacks and truck keys
• Limited availability
• Made from used truck tarps (cutting scraps from FREITAG bag production)
• Each piece a one-off

Launch: November 5, 2025
Dimensions: Pendant: 115 × 90 mm (L × W) / 4.52 × 3.54 in (L × W)/ Ball chain (maximum): 70 mm / 2.75 in
Price: CHF 25 / EUR 24 / GBP 22 / USD 32 excl. TAX

F211 DICE
At FREITAG, the iconic «fuzzy dice» are two-dimensional and made of used truck tarps, but still just as lucky. Promise.

• Two 3D-look dice in contrasting colors
• With adjustable nylon cord and key ring, for secure attachment to bag handles, belt loops and any kind of carry-on
• Limited availability
• Made from used truck tarps (cutting scraps from FREITAG bag production)
• Each piece a one-off

Launch: November 5, 2025
Dimensions: Dice: 65 × 67 mm (L × W) / 2.56 × 2.64 in (L × W)/ Key ring: 32 mm / 1.26 in
Price: CHF 30 / EUR 30 / GBP 26 / USD 34 excl. TAX

F212 FACE
The eye-rolling friend is a loyal companion and key finder––on tour, on a shopping trip or on a tour d'horizon.

• Sliding outer shell with concealed key ring
  • Tarp strap with eyelet and slit for secure attachment to bag handles, backpack straps, belt loops and carry-ons
  • Limited availability
  • Made from used truck tarps (cutting scraps from FREITAG bag production)
  • Each piece a one-off

Launch: November 5, 2025
Dimensions: 370 × 60 mm (L × W) / 14.57 × 2.36 in (L × W)/ Key ring: 32 mm / 1.26 in
Price: CHF 35 / EUR 34 / GBP 32 / USD 45 excl. TAX