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Zurich, March 2026 – With the new F171 LAURA, FREITAG, for once, displays its more feminine side. The upcycled shoulder bag highlights its wearer's individuality and brings the spirit of the 2000s into the here and now.

From back in the day to right now: F171 LAURA is back. Launched in 2003 and retired in 2011, the shoulder bag is now making a major comeback–fifteen years on. Bang in the middle of the early-2000s aesthetic wave currently sweeping through the world's big cities. And straight to the hearts of urban individualists on the lookout for something truly unique.

The original shape of F171 LAURA remains untouched, but a few updates have been added. Version 1.1 is a tad more minimalist than the original and comes with a longer, sturdier strap. Thanks to this, you can now wear the bag on your back as well as over your shoulder. What hasn't changed: every bag is a one-off, available in the coolest colors Europe’s transit routes currently have to offer. And each one has a long life ahead of it, thanks to the robust materials and repair-friendly design. So, as always with FREITAG, it’s not just about the past and the present, but the future as well.

Available at all FREITAG Stores, selected retail partners and at freitag.ch.

F171 LAURA
The ultra-individual shoulder bag made from used truck tarps – with crossbody mode and seriously refreshing retro vibes. Make way!

• can be worn as a shoulder bag or crossbody
• Velcro-fastened main compartment plus extra inner slip pocket
• zippered outer pocket hidden under the flap
• strap adjustable from both sides, with tarp loops to fix it in place
• made from used truck tarps
• every single piece a one-off

Launch: March 11, 2026
Dimensions: 270 × 70 × 145 mm (L × W × H) / 10.5 × 3 × 6 in (L × W × H)
Weight: 370 g
Volume: 2 l
Price: CHF 200 / EUR 200 / GBP 180 / USD 250 excl. TAX / JPY 32,900 / CNY 1,680 / KRW 296,000