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Following the opening of the store in Rotterdam two years ago, the Zurich bag manufacturers are venturing further into the lowlands with a new outlet in Amsterdam. Here, everything revolves around recycled bags and recyclable forms of transport.

More than 25 years ago, founders Daniel and Markus Freitag made their first messenger bag from used truck tarps for their daily bike ride to work. So cycling and FREITAG bags have always somehow belonged together. And there’s hardly any other city where you can get around by bike as easily as in Amsterdam. That's why the new store not only sells bags but also hires out bicycles.

The 70-sq.m store is located in the middle of the individualistic "9 Straatjes" at the heart of Amsterdam’s canal network with approximately 1000 bags and 1200 accessories.