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Zurich, April 2026 – With the multifunctional Easy Riders, FREITAG honors its roots and turns bikes and those on foot into colorful originals. The three eye-catching silhouettes combine bike culture, individuality and upcycling. A love letter to urban rideability and unconventional foot traffic.

For FREITAG, it all started with the desire for a durable, water-repellent, messenger bag. Ever since the first one-offs were created in the living room of the two brothers back in 1993, the Zurich-based brand has brought individuality to the two-wheeled community and more color to city streets. The new Easy Riders bags continue that tradition and are a declaration of love for the favorite way of getting around. All three bags can be worn as crossbody bags or attached to the bike for the ride ahead.

For you and your bike
The F140 FRAN handlebar bag stands out thanks to its forward-thinking versatility, while F141 BERYL, as a frame bag, upgrades any top tube. F142 HEINZ makes room for life's essentials and turns heads as a saddle bag. Together, they add more color to bikes and give their owners' backs a break. The detachable shoulder straps with truck reflectors can stay at home or, when worn on-body, boost visibility in the most individual city traffic since bike demos became a thing.

Everyday bags as a powerful symbol
With this new trio, FREITAG isn’t trying to shake up performance cycling or push high-tech brands out of the wind tunnel. It’s about bringing more ease and joy to unmotorized city traffic. And yes, that includes urban individualists without a bike. In seconds, these bags transform into everyday crossbody bags. Their in-between sizes and fresh shapes expand FREITAG’s existing bag range. Every piece is a one-off made from used truck tarps. And each one stands for what FREITAG has represented for 33 years: bike culture, individuality and upcycling.

Available at all FREITAG Stores, selected retail partners and at freitag.ch.

F140 FRAN
Handlebar bag and crossbody bag in one: a compact (up-)cycling bag for more colorful individuality on foot and on the bike.

• two flexible Velcro fasteners for attaching to all kinds of bicycle handlebars
• wearable as a crossbody bag
• volume-adjustable main compartment with Velcro closure
• additional slip pocket on the back
• inner pocket with water-repellent zipper for valuables
• detachable, length-adjustable strap with sliding truck reflector
• made from used truck tarps
• each piece is one-of-a-kind

Launch: April 29, 2026
Dimensions: 200 × 70 × 2300 mm (L × W × H) / 7.87 × 2.75 × 9.05 in (L × W × H)
Weight: 365 g
Volume: 2.8 l
Price: CHF 190 / EUR 190 / GBP 170 / USD 240 excl. TAX

F141 BERYL
This asymmetrical two-in-one (up-)cycling bag looks great on your back as a crossbody or on your bike as a frame bag.

• asymmetric shape fits perfectly into any bike frame
• attachable to the top tube, with removable tab for fastening to the down tube or seat tube
• wearable as a crossbody bag
• main compartment with Velcro fastener and expandable volume
• wide outer pocket with water-repellent zipper
• inner pocket with zipper
• detachable, length-adjustable strap with sliding truck reflector
• made from used truck tarps
• each piece is one-of-a-kind

Launch: April 29, 2026
Dimensions: 350 × 60 × 140 mm (L × W × H) / 13.78 × 2.36 × 5.51 in (L × W × H)
Weight: 430 g
Volume: 2.5 l
Price: CHF 190 / EUR 190 / GBP 170 / USD 240 excl. TAX

F142 HEINZ
For anyone who likes to switch things up: a small crossbody made from old truck tarps that transforms into the boldest saddle bag on two wheels in seconds.

• two Velcro fasteners for attaching to the saddle
• wearable as a crossbody bag, on a belt, or on the strap of a messenger bag
• main compartment with Velcro closure and integrated protective flap
• detachable, length-adjustable strap with sliding truck reflector
• made from used truck tarps
• each piece is one-of-a-kind

Launch: April 29, 2026
Dimensions: 170 × 55 × 100 mm (L × W × H) / 6.69 × 2.16 × 3.93 in (L × W × H)
Weight: 255 g
Volume: 0.6 l
Price: CHF 140 / EUR 140 / GBP 125 / USD 180 excl. TAX