LUCKY TRUCKING CHARMS
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LESS WASTE, MORE CHARM
Yesterday's off-cuts, today's bag decor: meet the Lucky Trucking Charms from FREITAG
FREITAG Lucky Trucking Charms add a tad more individuality to your gear: the one-offs made of used truck tarps will customize anything that can't escape in three seconds flat. But for FREITAG, these tiny hangers-on are more than a love letter to Europe’s truck trash: The Zurich bag-makers have found a smart way to reuse production waste even more consistently.
FREITAG doesn't do hype. And it doesn’t like leftovers either. Thanks to the Lucky Trucking Charms, production offcuts are getting a second life—and short-lived bag bling is getting a timeless upgrade. These small, colorful one-offs made from used truck tarps brighten up bags and backpacks—whether they're FREITAG or not—as well as keys, bikes, Christmas trees, belts and whatever else you can think of. Use them solo or as part of a combo with other favorite trinkets.
Every charm has a personality of its own and is easy to get attached to. Like the F213 MINI MESSENGER, the new F216 MINI SHOPPER echoes a classic FREITAG bag. Both mini icons even offer a little storage space—enough for earbuds, gum or a poop bag—and are happy to moonlight as pockets. F212 FACE, meanwhile, was inspired by the rearview-mirror decorations found in trucker cabs, but is just as happy dangling cheerfully from bags, keychains and other nonmotorized stuff. These three are here to stay, with limited-edition Charms dropping in from time to time.
«At FREITAG, the mindful and resource-efficient handling of materials is the starting point for product development. Our charms are created directly from the colourful tarp remnants that are left over after cutting our bags. We hand-select the most beautiful pieces, punch them out, and create new mini-one-offs. Since every tarp carries its own story from Europe's highways, no two charms are alike», explains Anne Bachmann, Holistic Designer FREITAG.
Available at all FREITAG Stores, selected retail partners and at freitag.ch.
NEW
F216 MINI SHOPPER
Big classic, tiny size: The mini-format FREITAG shopper is both a pouch and a charm. It brightens up your everyday stuff and protects little essentials.
- miniature version of the F52 MIAMI VICE classic
- extra-small pouch with Velcro closure
- for earbuds, keys, lighter, loose change, etc.
- with adjustable nylon cord and key ring for secure attachment to bag handles, belt loops and any kind of carry-on
- can be combined with F232 MO to make a neck pouch
- made from used truck tarps (offcuts from bag production)
- each piece is one-of-a-kind
Launch: September 16, 2026
Dimensions: 50 × 30 × 100 mm / 1.97 × 1.18 × 3.94 in (L × W × H)
Volume: 0.05 l
Price: CHF 45 / 44 EUR / 40 GBP / 55 USD excl. TAX
F213 MINI MESSENGER
Charm and mini pouch in one: this tiny tribute to the classic FREITAG messenger bag pretties up everyday things and carries your little essentials.
- Micro-pouch with Velcro closure
- For earbuds, keys, a lighter, loose change, etc.
- With adjustable nylon cord and key ring, for secure attachment to bag handles, belt loops and any kind of carry-on
- Can be paired with F232 MO to make a handy neck pouch
- Made from used truck tarps (cutting scraps from FREITAG bag production)
- Each piece a one-off
Launch: November 5, 2025
Dimensions: 85 × 70 × 25 mm / 3.35 × 2.75 × 1 in (L × W × H)
Volume: 0.05 l
Price: CHF 45 / EUR 44 / GBP 40 / USD 55 excl. TAX
F212 FACE
The eye-rolling friend is a loyal companion and key finder—on tour, on a shopping trip or on a tour d'horizon.
- Sliding outer shell with concealed key ring
- Tarp strap with eyelet and slit for secure attachment to bag handles, backpack straps, belt loops and carry-ons
- Made from used truck tarps (cutting scraps from FREITAG bag production)
- Each piece a one-off
Launch: November 5, 2025
Dimensions: 370 × 60 mm / 14.57 × 2.36 in (L × W)
Price: CHF 35 / EUR 34 / GBP 32 / USD 45 excl. TAX
