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ZURICH / TOKYO / LONDON - FREITAG arrives at Dover Street Market with a DSM Exclusive capsule, a permanent space in Ginza and a dedicated installation in London.

Opening March 28, 2026, the FREITAG Space at DSM Ginza is located on the Third Floor (3F) and features a custom installation inspired by truck interiors and logistics, referencing the brand's origins on European highways. A parallel temporary installation will debut at Dover Street Market (London) on the Basement Floor (BF).

To mark the occasion, FREITAG introduces three DSM Exclusive silhouettes inspired by the “Hut” logo:

• F735 DSM SHOPPER S - compact, durable city bag
• F736 DSM SHOPPER L - large-format shopper with inner pocket
• F737 DSM KEYHOLDER - key organiser with wrist loop

Each piece is made from upcycled truck tarps, making every item unique, and includes a co-branded label.

The exclusive products and the new FREITAG SPACE will launch at Dover Street Market Ginza and the DSMG E-SHOP on March 28, 2026, alongside a FREITAG temporary installation at Dover Street Market (London).

Product and store design: FREITAG lab. ag

STORE INFORMATION

Dover Street Market Ginza
Ginza Komatsu West, 6-9-5 Ginza, Chuo-ku, Tokyo
Mon-Sun: 11:00-20:00

Dover Street Market
18-22 Haymarket, London SW1Y 4DG
Mon-Sat: 11:00-19:00 | Sun: 12:00-18:00

ABOUT FREITAG

FREITAG makes bags and accessories from used and, increasingly, circular materials. What began in Zurich in 1993 with messenger bags made from discarded truck tarps now comprises around 60 models, every piece a one-off. The products are robust, functional everyday companions that, thanks to a range of repair and exchange services, can expect an even longer, more fulfilling life. FREITAG has its headquarters in Zurich-Oerlikon and runs 30 FREITAG Stores worldwide, four are based in Japan.

www.freitag.ch | @freitaglab #frtg

ABOUT DOVER STREET MARKET

Conceived by Rei Kawakubo and Adrian Joffe, Dover Street Market is a place for creators from various fields to gather, encounter and collide with each other in a burgeoning atmosphere of beautiful chaos. It is a home for individuals who share a strong voice and personal sense of vision. A space where the synergistic coming together of these kindred spirits amounts to a new and symbiotic community.

The original Dover Street Market first opened in London, Mayfair in September 2004. There are now a total of eight Dover Street Market stores internationally, including Ginza (Tokyo), New York, Singapore, Beijing, Los Angeles, Dover Street Parfums Market (Paris) and Paris.

www.doverstreetmarket.com | @doverstreetmarketginza | @doverstreetmarketlondon

PRODUCT DETAILS:

• DSM Exclusive
• Every piece bag an upcycled one-off
• Robust, water-repellent, and built for a long life
• Co-branded label

F735 DSM SHOPPER S

Dimensions: 250 x 120 x 300mm (L x W x H)
Volume: 5 L
Prize: YEN 32,900 / GBP 180

F736 DSM SHOPPER L

Dimensions: 390 x 10 x 495mm (L x W x H)
Volume: 8 L
Prize: YEN 42,700 / GBP 235

F737 DSM KEYHOLDER

Dimensions: 80 x 5 x 90mm (L × W × H)
Prize: YEN 8,200 / GBP 45